2024 - 25

ELIXIR 2025

Elixir’25, the flagship conclave of The Marketing Society of Shaheed Bhagat Singh College, University of Delhi, set a new benchmark for what student-led initiatives can achieve. With the support of notable partners like Zerodha, Finshots, Schbang, and Sbooch, Elixir’25 brought together a vibrant community of students, top institutions, and industry pioneers for an unforgettable celebration of marketing innovation.

Shreyas Patil

Culture & Communication Executive at Schbang

Sneha Dogra

Joint Marketing Manager at Dabur

Dheeraj Thukral

Experienced Digital Marketer

Nandini Chopra

Founder of Skrolled

Shuchi Garg

Vice President at Mamaearth

Ravikant Sharma

Business Content Creator

MarkSoc x Schbang National Case Competition

Day 1 of Elixir’25 witnessed the MarkSoc x Schbang National Case Competition, organized in collaboration with Schbang, one of India’s leading integrated marketing agencies. With over 4,900 team registrations from premier institutions such as IIM Ahmedabad, IIM Bangalore, ISB, and top undergraduate colleges, the competition reflected unparalleled scale and academic calibre. Hansraj College emerged as the winner, but it was the sheer participation, the quality of strategies presented, and the real-world marketing challenges that left a lasting impression across the university circuit

Markestro

Day 2 featured Markestro, a campaign-based marketing simulation that challenged participants to launch international brands in the Indian market through strategic planning and creative execution. The entries were evaluated by Mr. Dheeraj Thukral, a seasoned digital marketing expert with experience at Google, Booking.com, and The Economist Group, who brought a data-driven perspective to the competition, offering participants real-world insights into market strategy and performance metrics.

Panel Discussion

The conclave culminated with a thought-provoking panel discussion on "The Power of Storytelling in Marketing," featuring Mr. Ravikant, a popular business content creator, Ms. Nandini Chopra, founder of Skrolled, and Ms. Shuchi Garg, Vice President of Mamaearth. Together, the esteemed panel explored how emotional resonance builds brand loyalty, the evolution of storytelling for new-age brands, and the role of purpose-driven positioning in modern marketing landscapes

The success of Elixir’25 was amplified by a robust seven-channel integrated marketing strategy spanning social media, email, SEO, LinkedIn, WhatsApp, personal outreach, and PR. This multi-pronged approach led to over 1.6 million digital impressions, ₹2 lakh worth of prizes, and an impressive 40% participation rate from Tier 1 undergraduate colleges across the country.

Elixir’25 is now regarded as a benchmark not just within Delhi University, but across student-led initiatives nationwide. It has demonstrated that with the right vision, passion, and industry collaboration, undergraduate societies can create platforms that rival professional efforts. What began as a college campaign has evolved into a national example of ambition, innovation, and impact.

Title Sponsor

We are honored to have partnered with Sbooch, India's leading sparkling kombucha brand, as the Title Sponsor for Elixir’25. A true pioneer in the beverage space, Sbooch has rapidly emerged as a favorite among health-conscious consumers by seamlessly blending traditional Indian flavors with the wellness-driven world of kombucha. Their unwavering commitment to quality, innovation, and cultural authenticity is reflected in their preservative-free, low-sugar range of kombucha — proudly brewed with real farm-sourced ingredients and inspired by India’s rich culinary heritage.

Sbooch’s achievements speak volumes: from winning international acclaim, including the Best Kombucha Award at the London Beer Awards 2025, to earning industry-wide recognition with endorsements from wellness icons like Suniel Shetty, they have redefined how India experiences kombucha. Their growing product range — featuring flavors like Tulsi & Lemon, Naga Pepper, Koshimbir, and more — has captured the spirit of modern India while staying rooted in tradition.

At Elixir’25, Sbooch played an integral role in shaping the vibrant atmosphere that the conclave is celebrated for. Their exclusive product showcase offered attendees a refreshing and healthful experience throughout the event. Carefully curated sampling booths, experiential tasting corners, and beautifully branded setups created an immersive engagement for participants, judges, and guests alike. Our esteemed panelists and judges deeply appreciated the revitalizing touch that Sbooch’s presence brought to the conclave, perfectly complementing the spirit of innovation and excellence that Elixir’25 stands for.

We extend our heartfelt gratitude to Sbooch for their outstanding contribution to Elixir’25. Their collaboration not only elevated the participant experience but also symbolized the power of partnerships that fuse creativity, wellness, and innovation.

A GLIMPSE OF THE EVENT