FRAMING THE NARRATIVE Mankind and the existence of its desire to seek validation for its opinion has played a profound role in amplifying...

HOW IT STARTED The landscape of the digital age is constantly changing, and in this scenario, businesses need to find new ways to connect...

INTRODUCTION What is Creator Economy? What is Personal Branding? What relevance do these concepts hold in our modern society? What makes...

Excellence worn with Pride! Ever wondered why James Bond is always seen wearing an Omega or driving an Aston Martin? Well this is what...

CGI, or Computer Generated Imagery, uses cutting-edge software to create jaw-dropping visuals and dreamlike environments. By bringing...

In the massive realm of global finance, where dollars and euros do their fancy dance, there are two mega players, that really stand out....

FIRST THINGS FIRST: DECODING THE HISTORY Initially, the Indian economy was a traditional economy which preferred home cooked food but...

One of the consequent effects of globalisation is the introduction of international entertainment media. In India, as a matter of fact in...

SPOTIFY TEARED DOWN Spotify is the most popular audio-streaming subscription service in the world which offers users the opportunity to...

INTRODUCTION In the contemporary landscape, where the protection of our environment takes centre stage, businesses bear a significant...

INTRODUCTION Political campaigns are becoming dynamic, emotional activities rather than merely policy conversations thanks to marketing....

INTRODUCTION Advertising, which was originally mostly used to promote products, is today a dynamic force that challenges stereotypes.

INTRODUCTION Barbie, the iconic fashion doll that took the world by storm in 1959, has made a profound impact on multiple generations....

Introduction Marketing has come a long way since the days of newspaper ads and billboards. With the rise of technology and the internet,...

AI has taken the world by storm, and its repercussions can be seen in the world of marketing as businesses across the world try to ride on t

INTRODUCTION Stealth marketing is a form of advertising in which a business hides its participation in a marketing campaign. The...

Introduction Have you ever put up or had someone put up a fake website, article, or negative review on someone else’s business just to...

Stories are the oldest technique out there and an invaluable tool in shaping and changing the consumer’s mind, behavior and beliefs.

Ever noticed something unusual about alcohol ? They’re advertising their product without mentioning them. That’s surrogate advertising!!